Introduction:
In this essay we would see how the website Sun.com (Sun 2009) use different rhetorical effects to promote their product and different sections of their site. The use of connotations and denotations (Chandler 2002:173), signifier and signified, and the use of colors. To clarify the signifier and signified we will use the model created by Saussure (Chandler 2002:14).
Introduction:
Mark Bauerleins (2008a) book have generated a lot of controversy through the aspect that today’s youth are dumb and gets dumber by using the technology available for them. Bauerleins main point is that the technology that should have helped today’s teen’s had an rather different effect than what one should expect. To point this out, we’ll make an semiotic analysis of the website associated with the book (Bauerlein 2008b) which contains different material related to the book.
